Planet
Focussed
Strategy
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Customers increasingly concerned about the green credentials of the companies they use
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Ethical and responsible investing is on the increase as shares of responsible companies become more sought after
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We needed to create and deliver a new strategy that put sustainability in their purpose
A circular economy strategy
It is more expensive to do the right thing is a paradigm that needs to be broken.
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Creating a strategy that demand carbon neutrality is an incredibly rewarding thing to do. Delivering that strategy is somewhat harder as the cost of doing so becomes apparent. This is where we were called.
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The strategy was set but renamed - net zero for net zero! Carbon neutral for no extra cost.
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A 12 month plan could be created by a cross functional team working collaboratively with our workshop process.
The focus was to identify and reduce work that was not necessary, releasing the opportunity to repurpose that time and cost into eco friendly initiatives.
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Reducing waste, improving energy efficiency, rethinking logistics and using sustainable products from more local sources were all possible at no more cost than was alredy being incurred.
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As a side benefit, the company becomes more attractive for current and future employees, customers and investors.
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